Free Whitepaper - The Art of the Marketing Scorecard

A marketing scorecard become powerful storytellers of marketing impact. It is a data-driven measurement system—a strategic planning and management tool that aligns marketing activity to business strategy and allows the whole team to monitor and improve marketing performance over time.

This paper covers :

• How and why marketing scorecards are the way forward for omnichannel performance management.
• Choosing and organizing scorecard components—objectives, metrics, KPIs—and how they all fit together.
• Scorecard design options—how to choose the right framework(s) for your marketing team.

Lets download it here :