Brand Building using Social Media - Free Tips

Nowadays, more companies are integrating social media into their overall marketing plans. They put a special budget for social media resources like monitoring tools and community managers. The goal is to take advantage of the incredible opportunities available in the social space, like lead and sales generation, real-time customer service and opportunity to identify and work with brand evangelists.

Get this 8 tips sheet to learn how to build your brand with social media.

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2016 Marketing Trends - Free Whitepaper

Get free whitepaper by IBM Marketing Cloud : "10 Key Marketing Trends for 2016"

The whitepaper presents  10 key trends that will shape digital marketing in 2016.

What can you do in 2016 to better nurture contacts through the buying process and inspire loyalty among existing customers?  Today's buyers want the right content to fall into place at just the right time, but only 21 percent say the marketing messages they receive are “usually relevant.”

Learn how you can deliver the outstanding cross-channel experiences your contacts want.

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Free Ebook : Understanding Social Media ROI

How you optimize social media marketing? 

This ebook offers effective strategies for measuring the impact and return on investment (ROI) for all your social media marketing campaign.

Complete and accurate measurement of the impact of social media marketing is a challenge for many brands. No one tactic or tool allows you to comprehensively measure the ROI of social media marketing.
But by breaking down the goals of your social strategy, establishing appropriate metrics, and setting up the right tools and processes, you can get a handle on Social ROI for your brand.

Measuring the ROI of social media marketing is critical to improving your social strategy. 

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Free Whitepaper - The Art of the Marketing Scorecard

A marketing scorecard become powerful storytellers of marketing impact. It is a data-driven measurement system—a strategic planning and management tool that aligns marketing activity to business strategy and allows the whole team to monitor and improve marketing performance over time.

This paper covers :

• How and why marketing scorecards are the way forward for omnichannel performance management.
• Choosing and organizing scorecard components—objectives, metrics, KPIs—and how they all fit together.
• Scorecard design options—how to choose the right framework(s) for your marketing team.

Lets download it here :